Pax8 Beyond '25

The Ardent Group at Pax8 Beyond EMEA 2025: Innovation, Community, and the Future of Cloud

The Ardent Group was proud to attend Pax8 Beyond EMEA 2025, held at the RAI Amsterdam Convention Centre from October 5–8, 2025. As one of the channel’s flagship gatherings, Beyond EMEA brought together managed service providers (MSPs), vendors, and cloud leaders from across Europe, the Middle East, and Africa for three days of immersive learning, networking, and innovation.

From the moment the event kicked off, the energy was electric. The International Meetup set the tone, uniting partners from 41 countries to share ideas, success stories, and strategies for the future. The Women in Tech panel, led by industry leaders, inspired attendees with honest discussions about inclusion, mentorship, and the evolving role of women in technology. The Ardent Group team was especially proud to witness Britta Pinke of aixpedIT receive the 2025 Pax8 Women in Technology Award, a testament to the event’s commitment to diversity and progress.

Keynotes from Pax8 President Nick Heddy and CEO Scott Chasin challenged partners to embrace the “fierce urgency of now,” highlighting the rapid evolution of AI and automation. The launch of the Pax8 Agent Store and the Managed Intelligence Provider Playbook signalled a new era for MSPs—one where trust, human connection, and intelligent automation will define success. The Ardent Group’s participation in sessions on Opportunity Explorer, Public Storefronts, and the Secure Microsoft Copilot Suite underscored our commitment to staying at the forefront of cloud innovation.

Breakout sessions and hands-on labs provided practical insights into security, compliance, and operational maturity. Our team connected with leading vendors, explored new solutions, and brought back actionable strategies to help our clients thrive in an increasingly digital world. The expo floor buzzed with opportunities to forge new alliances and deepen existing partnerships.

Beyond the sessions, the event was a celebration of community. Networking receptions, partner awards, and fireside chats with thought leaders like Steven Bartlett reinforced the power of collaboration and unconventional thinking. As the closing party wrapped up with superstar DJ Pete Tong, The Ardent Group left Amsterdam energized and equipped with new tools, ideas, and relationships to drive client success in 2025 and beyond.

For our clients and partners, our attendance at Pax8 Beyond EMEA 2025 means continued access to the latest cloud technologies, best practices, and a team that’s committed to leading the way in managed services. We’re excited to put what we’ve learned into action—and we look forward to seeing everyone again at Beyond EMEA 2026 in Copenhagen!